Why does audience layering matter in paid campaigns?
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s purposeful and with intent, and the companies who continually show up to give them the next bit of
What LinkedIn’s latest update means for your marketing presence
Since their acquisition by Microsoft, the team at LinkedIn has gone to great lengths to improve their users’ experience. They are dedicated to making LinkedIn more than just a “website for job postings,” but a platform for professionals to discuss and highlight their careers. Last month their development team posted
Reaching your audience with social listening
If you want to know how your B2B efforts are doing, you need to be on social media and actively listening. Companies should be monitoring digital conversations to ascertain what consumers discuss in relation to a brand, company and industry. Social listening helps a company learn the needs, problems and