Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
When I find the time, I love planning ahead. I write out my to-do lists at the end of the day in preparation for the next. I’ll schedule real-time media updates, queue
What is the focus of your company’s marketing department? Branding, telling a story, getting the company name in the minds of the target market, right? Right. What is the focus of your
Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to
If you pay attention to the evolution of the algorithm for social media sites, like Facebook, you will see the algorithm gives priority to graphic content, especially images. But just because an image
There’s no question. Content marketing and social media can work for your business, but they take time and money. The key to an efficient content marketing plan is to set proper expectations
Recently, there has been a change in online user search behavior. Using a search engine is still the most common method of searching for new information and products. But there are a
In today’s society, it’s interesting to see how much influencing power a young social media curator has compared to a high-profile celebrity. How can this be? Aside from traditional media, companies are
Social media, or real-time media as we call it here at globalHMA, is a constant, fast-paced game of content generation and engagement. Over the past two years, our B2B clients have realized
Let’s face it. There are tons of digital tools for the web and social media just waiting for you to use. However, there are so many tools and new trends, it’s hard
