measuring-apples-with-a-ruler

Picture this – images for social media

Let’s talk about a few simple but critical details for social media images in 2019. We’ll stick to images being posted in order to share a link or drive traffic to your site, because there are tons of specifics for sizing profile images, cover images and business page banners to name a few.

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organic-vs-paid-social-media-blog

Organic vs. paid social media content

In today’s marketing world, it can be difficult to decide the content on which you should focus your efforts. The type of content – organic or paid – you use will depend on a number of factors (budget, scope, audience, etc.) However, understanding how organic and paid content function and what the benefits are of each can help you find the balance that is right for your business.
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writing-engaging-copy

Five steps to writing engaging and compelling copy

You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?

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