Social media is one of the most monumental breakthroughs for digital advertising, but cracking the code to get results can be a frustrating experience. The truth is that for B2B, social media is one of the most used avenues for success: In 2015, a study from Google found that 89% of B2B researchers use the internet during their research process, but also that 46% of decision-makers in B2B markets are between ages 18 and 34 years old, which is one of the largest demographics for social media usage today. Read more
Let’s talk about a few simple but critical details for social media images in 2019. We’ll stick to images being posted in order to share a link or drive traffic to your site, because there are tons of specifics for sizing profile images, cover images and business page banners to name a few.
In today’s marketing world, it can be difficult to decide the content on which you should focus your efforts. The type of content – organic or paid – you use will depend on a number of factors (budget, scope, audience, etc.) However, understanding how organic and paid content function and what the benefits are of each can help you find the balance that is right for your business.
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