Configure your site for the international Googlebot
In the past, websites wanting to show content to international users would have separate URLs for each locale. Now, more sites are following the trend of dynamically changing page content. The page changes its content based on a web visitor’s country (IP address) or language (Accept-Language HTTP Header).
Google AdWords updates interface with upgraded URLs and more
Google recently provided updates to the AdWords interface, giving advertisers better control over their marketing. With such frequent updates though, it can be difficult to know all the changes, and how they affect you. As a search marketing analyst and a Google AdWords certified professional, I spend my days optimizing paid search