Case Study: LinkedIn Ads vs. Google AdWords PPC
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords campaign for another ran simultaneously for the past six months. Both campaigns met the recommended click-through rates for
The Importance of Absent Data and Google’s (not provided)
“Sometimes it’s the data that isn’t there that points to the data that’s important.” That’s likely the best analytical advice I have ever gotten. It points out the possibility that a lack of data can actually highlight areas worthy of investigation. This point was well illustrated by the annual Google Analytics
Managing Your PPC Campaign
Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that does not change is that each campaign must be maintained to effectively reach its goal. The basics of