March 31, 2017
Working for a creative agency means balancing several projects at any given time and being able to adjust accordingly when a wrench is thrown into the works. Well, it’s the same when you’re using Google’s software or platforms…especially Google AdWords. New additions and removal of features or functions are a
September 21, 2016
People always say more is better, and, in some instances, they are right. Having a big budget to work with in AdWords gives you the freedom to bid on high search volume keywords that will reach a large audience. That’s great. But when running B2B campaigns with specific products and applications and small
August 17, 2016
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company or brand. Now, I’d like to introduce the hard part: integrating all three of these tools with integrated marketing.