Learn more about pay-per-click advertising


Google Ads vs. SEO – where do you invest?

Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates visibility for your business online. So, how do you know in which of these you should be investing more of your marketing dollars?
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Display vs. native ads: which should you use?

In the realm of online advertising, there are many options when it comes to displaying your message. For the purpose of this blog, we will discuss two main types of digital ads featured in the Google Display network.

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Google AdWords and search engine updates

Google AdWords: The new-ish Alpha interface

Working for a creative agency means balancing several projects at any given time and being able to adjust accordingly when a wrench is thrown into the works. Well, it’s the same when you’re using Google’s software or platforms…especially Google AdWords. New additions and removal of features or functions are a monthly routine for Google, so it’s important that you stay on top of its ever-changing digital tools.
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