The numbers are in. LinkedIn’s new Simplified Chinese site, otherwise known as Ling Ying, or “领英”, has seen an increase of 1 million users in mainland China since its beta release at
Whether you own a small business looking to provide local services or a huge B2B company aiming to supply other large-scale companies, you probably want the same thing for your website. Visibility.
Fair warning: I’m probably going to sound biased in this post. As HMA’s Video Designer, of course I’m going to see the immense value of online video in any marketing plan. But
Technology is the result of solving a problem. New technologies are created to solve specific problems. For instance, people needed a way to share information quickly. Solution: The Internet. Problem: People want to have
WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong.
Things are changing on LinkedIn. The professional social network is slowly revolutionizing itself into a social media channel with a professional attitude. LinkedIn is catching up with the times and becoming a
At HMA, we refer to social media as real-time media, because users are being reached through hundreds of messages from dozens of channels in real-time. From a personal standpoint, real-time media channels
Twitter never really made sense to me. Like, I get the concept. Really I do. But there’s something terrifying about finally making the jump to a social network based on one-sided interaction.
“Sometimes it’s the data that isn’t there that points to the data that’s important.” That’s likely the best analytical advice I have ever gotten. It points out the possibility that a lack
As a business owner, not only do you have a product or service to sell, you also have a story to tell. You need to know not only how to pique customer
