With Google reaching a larger majority of search market share, marketers may wonder if there are benefits to advertising with Bing Ads over Google AdWords. After recently acquiring my Bing Ads Accredited Professional status,
Wednesday was the #AppleEvent we have all been waiting for. Although the calendar says September, I’m pretty sure Christmas came early this year. Apple did it all: gave us new devices, iOS systems, designs, updated
In today’s society, it’s interesting to see how much influencing power a young social media curator has compared to a high-profile celebrity. How can this be? Aside from traditional media, companies are
We all know that B2B advertising differs greatly from B2C advertising. The stakes are much higher when you’re selling a million dollar piece of industrial equipment than when you’re selling a $20
Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important
Social media, or real-time media as we call it here at globalHMA, is a constant, fast-paced game of content generation and engagement. Over the past two years, our B2B clients have realized
Google recently provided updates to the AdWords interface, giving advertisers better control over their marketing. With such frequent updates though, it can be difficult to know all the changes, and how they
On May 20, Google announced after nearly a decade, the company will be renaming the Google Webmaster Tools service to Google Search Console. Google is making this change to appeal to more
“Content is king.” 19 years ago, Bill Gates coined that phrase, and it remains true. How can a business determine the most effective content marketing practices to reach their goals?
Have you ever come across a portrait with eyes seeming to follow you? Or a photograph so mesmerizing it appears to be moving? If so, then it’s probably safe to say you were
