Marketing hot spots for 2017
January 3, 2017
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Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.
Category: Digital Tools
Designing collateral for marketing automation campaigns
December 9, 2016
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When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for
Gearing up for events with social media
November 22, 2016
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When gearing up for an event, like a tradeshow or speaking engagement, it’s important to consider your digital marketing. Your brand’s social media presence is a huge part of creating a successful
The Chinese “neat freaks” online: why use ad blocking?
November 9, 2016
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In Chinese, the expression “neat freak” can extend to many fields. One good example is those who try everything they can to avoid seeing advertisements online. Ad blocking is a rising trend as
LinkedIn introduces company page updates
October 28, 2016
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From what we are starting see, LinkedIn is giving ‘company pages’ a new look. Here’s an example of the LinkedIn company page update in beta from our friends at GE:
Why social media images make a difference
October 20, 2016
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If you are trying to sell someone a product or service, then you must be a marketer, at least to some degree. With this role, comes great responsibility. Not one of saving
3 tips for a successful social media experience
October 12, 2016
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Happy planning season everyone! Are you one of the late adopters and starting up social media for your company? Maybe you’re present on social media but not 100 percent sure you invested in the right
Small budgets, big results: managing AdWords campaigns with a limited budget
September 21, 2016
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People always say more is better, and, in some instances, they are right. Having a big budget to work with in AdWords gives you the freedom to bid on high search volume
Extrapolating actionable data from digital campaigns
September 15, 2016
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A key error in the fast-moving digital marketing process is the lack of time taken to derive usable, actionable data to improve your process and better target your audience. Even if you create reports,
Marry your digital tools in an integrated marketing I do
August 17, 2016
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Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
