Category: Digital Tools

2012: The Year of Video

February 7, 2012 No Comments

2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to

Super Bowls Ads Before the Super Bowl?

February 1, 2012 2 Comments

Patience is a virtue. My dad always lectured me on this as I have none. I preach this to my children as, like me, they have little. My husband has a lot

Top 7 On-Site SEO Features Often Missed

January 13, 2012 No Comments

There are some SEO practices that have become common when developing a new site (ability to edit title and meta tags, image alt properties, etc.) and there are others that can sometimes

Assigning Global Social Media Hubs

December 16, 2011 No Comments

In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients

Managing Your PPC Campaign

November 29, 2011 1 Comment

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that

Going Global with Search Marketing

November 23, 2011 No Comments

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more

The Death of Flash and Changes in Programming

November 17, 2011 1 Comment

Adobe has finally given up on Flash and announced it is moving to HTML5. While this is news, it is part of the overall trend perplexing advertisers, graphic designers and affecting all

How B2B Companies Should Respond to Facebook Changes

October 14, 2011 1 Comment

With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement

Google+ For Anyone But Google Apps Users

September 22, 2011 No Comments

After 12 weeks into its field trial, Google announced Tuesday that anyone can sign up for Google+, no invitation required. It also unveiled a slew of new features, such as search and

Web Adventures in Busytown

September 13, 2011 No Comments

The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct