Category: Digital Tools

Managing Your PPC Campaign

November 29, 2011 1 Comment

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that

Going Global with Search Marketing

November 23, 2011 No Comments

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more

The Death of Flash and Changes in Programming

November 17, 2011 1 Comment

Adobe has finally given up on Flash and announced it is moving to HTML5. While this is news, it is part of the overall trend perplexing advertisers, graphic designers and affecting all

How B2B Companies Should Respond to Facebook Changes

October 14, 2011 1 Comment

With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement

Google+ For Anyone But Google Apps Users

September 22, 2011 No Comments

After 12 weeks into its field trial, Google announced Tuesday that anyone can sign up for Google+, no invitation required. It also unveiled a slew of new features, such as search and

Web Adventures in Busytown

September 13, 2011 No Comments

The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct

A Parking Lot of Links

September 1, 2011 No Comments

Have you ever driven to a restaurant that looked good at first glance, but continued driving when you noticed that the parking lot was nearly empty only to later pull into the

How to Combat Social Network Overload

August 26, 2011 No Comments

Remember for a glimmer of time when you could only access “The Facebook” with a .edu email address? Back then the social network had nowhere near the capabilities it possesses today. Not

How Social Media History Can Impact Your Job

August 9, 2011 No Comments

The next time you apply for a job, it may require a social media background check. Do you know what this means? It means your future employer now has the capability to

Social Means Ranking

August 5, 2011 No Comments

In the heavy industrial B2B marketing world of ours, we find so many of our clients exploring social media, but not engaging on a corporate level. Our clients have good reason for