Category: Digital Tools

Culture 2.0 – The Ritual of Search

Close your eyes (after reading this paragraph though – so you know what you’re doing!). Pretend you are about to open up your favorite search engine. Hover the mouse over the blank

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The Anthropology of Search

As the HMA “newbie,” I can definitely say that the past four weeks have acted as a seamless continuation of the education I began two years ago as a full-time anthropology grad-student.

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16 Free Social Media Listening Tools

Communication is 50% listening and 50% talking. Most masters of communication are often better at listening than they are at talking. There are a rare few that can equally master both. I’m certainly

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Grow Socially with a Spring Cleaning

178 is the number. According to an Altimeter Group study, this is the average number of social media accounts that exist across large companies. And that number is only expected to increase as

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How to Analyze Your Analytics

Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure

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2012: The Year of Video

2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to

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Managing Your PPC Campaign

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that

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