The new season and new ways to connect
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child, I loved to hear about my grandfather’s trips to the big chocolate conventions with all the candy makers.
Make your marketing data actionable
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and responding to the consequences of systemic racism shaking our assumptions loose. But we still need to do our
Keeping plain-text emails simple
Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic back in 2015, but some of the points are still very relevant. Here’s what still rings true in