Make your marketing data actionable
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and responding to the consequences of systemic racism shaking our assumptions loose. But we still need to do our
Marketing campaign analytics and IP addresses
It’s important to measure the success or engagement of a marketing campaign using Google Analytics or a tool that allows you to capture analytics data. However, many don’t account for the traffic coming from within your and your partners’ websites. In this video, Jamie explains how blocking an IP address
Exploring the new Google Search Console in beta
If you’re like most website owners, you are probably using Google’s Search Console to track who is visiting your website and how often. With the new Search features Google is implementing, users can now see even more data over a longer period of time with optional filters. Sounds enticing, right?