The new season and new ways to connect
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child, I loved to hear about my grandfather’s trips to the big chocolate conventions with all the candy makers.
Are you a parts person, or a whole picture person?
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching our goals. It might seem once the strategy is set, we can just look at the parts making
Make your marketing data actionable
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and responding to the consequences of systemic racism shaking our assumptions loose. But we still need to do our