organic-vs-paid-social-media-blog

Organic vs. paid social media content

In today’s marketing world, it can be difficult to decide the content on which you should focus your efforts. The type of content – organic or paid – you use will depend on a number of factors (budget, scope, audience, etc.) However, understanding how organic and paid content function and what the benefits are of each can help you find the balance that is right for your business.
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writing-engaging-copy

Five steps to writing engaging and compelling copy

You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?

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Marketing campaign analytics and IP addresses

It’s important to measure the success or engagement of a marketing campaign using Google Analytics or a tool that allows you to capture analytics data. However, many don’t account for the traffic coming from within your and your partners’ websites. In this video, Jamie explains how blocking an IP address can provide more accurate insights.