Using social to sell
Social media is one of the most monumental breakthroughs for digital advertising, but cracking the code to get results can be a frustrating experience. The truth is that for B2B, social media is one of the most used avenues for success: In 2015, a study from Google found that 89% of B2B researchers use the internet during their research process, but also that 46% of decision-makers in B2B markets are between ages 18 and 34 years old, which is one of the largest demographics for social media usage today. Read more
