Media planning is more than buying ad space–it’s a strategic and careful process that delivers measurable results. We’ve been doing it for our clients for over 40 years, and as the marketing
A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?
It seems like every business has a mobile app these days, so the temptation to develop your own app makes sense. If your new app gains popularity and develops a solid user
Who else gets excited when they read or hear about social channel feature releases or improvements? Now that LinkedIn has officially released the sponsored video content feature to everyone, I can’t wait
With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to
If you’re like most website owners, you are probably using Google’s Search Console to track who is visiting your website and how often. With the new Search features Google is implementing, users
As we can see in social media trends, video content is becoming a much more preferred medium for social posts. Twitter is allowing video over 4x the length – previously a 30-second
