Category: Data

Unlocking the power of first-party and zero-party data in B2B advertising

July 19, 2023 No Comments

A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build

Why does audience layering matter in paid campaigns?

September 30, 2022 No Comments

Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s

Make your marketing data actionable

June 11, 2020 No Comments

Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and