If you work in the marketing world and you haven’t heard about or considered marketing automation, you’re missing out. While traditional marketing avenues are still viable, interactive and digital strategies have moved
The first time I heard about the Apple Watch, I will admit I was skeptical. It seemed silly to have a device on my wrist that does almost everything the iPhone in
Hydraulic fracturing, more commonly referred to as fracking, has been the topic of hot debate over the past few years. Fracking is the process of using high-pressured water, sand and chemicals to
Lately, there has been a lot of debate around the use of direct potable water within our drinking water supply. Most Americans realize reusing water is a necessity to combat the growing
What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it
When it comes to the phrases “in regard to” and “in regards to,” the correct phrase is “in regard to” or “with regard to.”
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is
With multiple button and banner ads mentioning the upcoming ILSAC GF-6/PC-11 performance specifications surrounding the post, F+L Weekly reported that the license dates for both have unofficially slipped back yet again. This time to
With summer having finally arrived, we are all getting ready to enjoy our favorite summer time activities and treats. However, what most of us don’t realize is just how much water it
