Most companies don’t have any problem filling their sales funnel. It’s easy to collect lead information through list appending, tradeshow meetings, mutual contacts or gated content. The challenge comes when you try
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
We often get asked the question: how can my marketing team prove their efforts are attracting leads and converting sales for the company? My answer? Marketing automation can help you link both marketing and sales.
Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments
Oh, the sales funnel! Is there any tool in the world of marketing that has been around longer than this dinosaur? Maybe dinosaur isn’t the right word. Technically, it hasn’t become extinct;
Question: Do you pay for marketing automation every month but only use it for sending emails? Marketers offer a variety of ways to capture and convert your leads, and marketing automation is
Marketing automation sucks. It sucks for you. It sucks for me. It sucks for everyone. It sucks the leads right from the top of the sales funnel to the very bottom. It
If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.
Instant mobile news publishing is quite the trend this year. Earlier this fall, we saw Facebook roll out their Instant Articles followed by Apple News. Both of these technologies have changed the
While print design is still a powerful medium, the ad industry is gravitating to interactive design. Interactive design has become a large part of today’s advertising world, especially as the list of
