With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to
Marketo, HubSpot, Act-On, Eloqua, SharpSpring… There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked
Will you hire an expert, someone with experience or someone with a certification badge? Is there a difference? YES! And your success relies on it.
Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean?
When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for
So you’re ready to set up your first marketing automation campaign, but you’re confused about where to start. You understand the basic concept of marketing automation. You’ve read as much information about
Most companies don’t have any problem filling their sales funnel. It’s easy to collect lead information through list appending, tradeshow meetings, mutual contacts or gated content. The challenge comes when you try
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
