You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing and rendering software. Marketo and Act-On have great form building and reporting capabilities. Once you are invested in a specific marketing automation software, your top priority should be to learn its capabilities and figure out how you and your marketing team can use this software based on its pros and cons.
There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked about what it takes to set up your marketing automation strategy, campaign execution, how to measure it all and follow-up. But all of this means nothing if we don’t have the right content feeding the campaign. So what is your role?
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