Five steps to writing engaging and compelling copy
You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?
Marketing automation platform highlights
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing
Marketing automation and content – are you doing your part?
Marketo, HubSpot, Act-On, Eloqua, SharpSpring… There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked about what it takes to set up your marketing automation strategy, campaign execution, how to measure it all and follow-up. But