Case Study: Our Marketo Experience
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it is one of the world’s leading marketing automation programs used to gather and nurture sales leads from initial
Case Study: LinkedIn Ads vs. Google AdWords PPC
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords campaign for another ran simultaneously for the past six months. Both campaigns met the recommended click-through rates for
A Case Study of Integrating IT with Account Service
After reflecting upon an article on the Marketo Blog shared by Drew regardng the relationship between marketers and their IT departments, I thought it would be insightful to share a recent story of how our account team worked closely with our IT team.