You’re Doing What and Where…?

A direct contact campaign in the Middle East? A tradeshow in China? A new Portuguese website specifically for your Brazilian audience? It’s amazing what we can do from our base location in Lancaster, Pennsylvania. For some ad agencies, finding the right resources can be quite challenging, but we are fortunate enough to be able to work with our extended family of employees all over the globe. With their help in executing the strategies we create for our clients, we have been able to exceed client expectations, and, sometimes, even our own. For instance, our last direct contact campaign was executed in four different countries. We set our campaign response rate goal at 15%, and, in the end, we exceeded that goal by almost 77% – certainly a reason to celebrate!

Designers vs. Developers

A successful and dynamic website can most assuredly be achieved with smart design and function. Yet how can we make certain that these properties are equally attained?

While a designer is expert in creating a visually appealing and easily navigated page, they may not be equally versed in implementing a smooth and glitch-free operation. A skilled developer will build and enable a complex functioning page, complimenting the designer’s work.

A thoughtfully designed and visually appealing page does not equal a functioning one, and vice versa. Coupling a designer’s vision with a developer’s expertise will mesh the visual with the operational, ensuring successful performance of a website.

A Day with Renoir

I was thankful to have the opportunity to take a private tour of the new Renoir exhibit at the Philadelphia Museum of Art. To say it was impressive would be an understatement, but I expected nothing less from Renoir.

The show consists of Renoir’s later works. The gallery moved the viewers through time, beginning with Renoir’s paintings of young girls with his famous floppy hats and ending with his well-known full nudes. I admire Renoir’s ability to combine impressionistic strokes and colors with genre paintings that tell endless stories.

My favorite part, by far, was a short film of Renoir painting. I found it phenomenal that someone enduring so much pain and agony could barely hold a brush, but could still continue painting thanks to his love and passion for the arts.