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Keeping plain-text emails simple
Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic…
5 helpful tips and tricks to staying organized in the workplace
Staying organized and balancing your day-to-day tasks can be challenging. Some days your to-do list keeps growing, and you need to make sure you are not missing a beat. It is important…
LinkedIn sponsored content opportunities
Who else gets excited when they read or hear about social channel feature releases or improvements? Now that LinkedIn has officially released the sponsored video content feature to everyone, I can’t wait…
How to boost email performance & engagement with personalization
With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to…
Exploring the new Google Search Console in beta
If you’re like most website owners, you are probably using Google’s Search Console to track who is visiting your website and how often. With the new Search features Google is implementing, users…
How to make impactful video content for social media in 2018
As we can see in social media trends, video content is becoming a much more preferred medium for social posts. Twitter is allowing video over 4x the length – previously a 30-second…
