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Best practices for replying to online reviews/comments
There are quite a lot of moving parts when it comes to managing your business’ online presence. It’s easy to get lost between optimizing search engine results and making sure your website…
The future of augmented reality in 2019
2019 is an exciting year for mobile apps. With the explosion of powerful mobile devices, augmented reality apps are becoming a hot commodity. Last year, Apple released iOS 12 for their mobile…
Direct contact campaigns and why every step matters
A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is…
How marketing and sales tie together
Asking whether marketing or sales are more important is like asking which came first — the chicken or the egg? In the beginning of my career in marketing, the original Howard Miller…
Google Ads vs. SEO – where do you invest?
Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates…
Using social to sell
Social media is one of the most monumental breakthroughs for digital advertising, but cracking the code to get results can be a frustrating experience. The truth is that for B2B, social media…
