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Managing Your PPC Campaign

Digital Tools, PPCBy Drew Dorgan November 29, 2011

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that…

Going Global with Search Marketing

Digital Tools, Global Business, SEOBy globalHMA November 23, 2011

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more…

The Death of Flash and Changes in Programming

Digital Tools, Web Design & DevelopmentBy Drew Dorgan November 17, 2011

Adobe has finally given up on Flash and announced it is moving to HTML5. While this is news, it is part of the overall trend perplexing advertisers, graphic designers and affecting all…

Zach and Dianne — Two American Kids Doing the Best They Can

Identity, NewsBy Drew Dorgan October 19, 2011

Yes. They had a theme song before they even arrived — played over the intercom and sung frequently albeit off-key. Zach Satko and Dianne Eveler, the two newest HMA-ers, survived their baptism…

How B2B Companies Should Respond to Facebook Changes

Digital Tools, Real-Time MediaBy globalHMA October 14, 2011

With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement…

5 Tips to Get Your Ideas in Motion

Current Trends, ProductivityBy Amanda Vera October 10, 2011

In the midst of all of the appointments, phone calls, emails and work, where do you find time to just breathe and let your creativity flow? It can certainly be hard to…

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Managing Your PPC Campaign

Going Global with Search Marketing

The Death of Flash and Changes in Programming

Zach and Dianne — Two American Kids Doing the Best They Can

5 Tips to Get Your Ideas in Motion

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