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Culture 2.0: Facebook as Cultural Storytelling
For any current, former or recent grads who might be reading out there in cyberspace, the words “elective credits” most likely bring a smile to your face. After all, most of your…
HMA Bookshelf: Our Favorite School Books
Required reading was probably something you either loved or loved to hate when you were in school. Every once in a while, an assigned school book turns into an all-time favorite. We…
CULTURE 2.0- Rise of the Machines: Does Technology Unite or Divide?
While reading an article published by TechnologyReview.com back in July, I couldn’t help but think of two things. The first was the topic of my own graduate thesis, that sought to understand…
Workplace Culture: The Google Effect
A random talent of mine is a gift for metaphor. When I am given two unlike objects or ideas, I love finding a way to connect them based on concepts I already…
Using Social Media in a Global Business
For some companies, rules completely restricting Internet access and social media in the office is a must. However, working for a global advertising agency, if you restrict our access to the Internet…
Media, Mentors & Friends
This past week, I taught the newest HMA-ers the fine art of media planning. My father taught me this skill many years ago, and I like to think I refined the HMA process…
