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Fears and readiness for reopening
Most B2B manufacturers in heavy industry never closed. They are essential. Still, shifts changed, offices adjusted and teams worked from home. Some protective measures were taken for people on the manufacturing floor…
Repurpose your marketing content
For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops,…
5 tips for mastering virtual meetings while you work from home
During this time of quarantine and working from home, some of us may be asking “How do I stay productive at home?” or “How can I see my friends and family?” or…
Top 3 social media tips during a pandemic
In times of uncertainty, we often hear questions from our clients about whether or not they should continue to post on social media. Will it come across as insensitive? Will anyone even…
What LinkedIn’s latest update means for your marketing presence
Since their acquisition by Microsoft, the team at LinkedIn has gone to great lengths to improve their users’ experience. They are dedicated to making LinkedIn more than just a “website for job…
The power of consistent branding
What makes a brand powerful? The ability to recognize it. When a customer sees the color red and a cursive font on a can of soda, they instantly know what they’re looking…
