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The Essence of Speed and the Ad Agency’s Role
Automated marketing. Push/pull marketing. Traditional marketing. Digital marketing. Content marketing. Search engine optimization. Tradeshow marketing. Direct mail marketing. Public relations.
What HMA is Reading This Month
Reading is an ingrained habit for most HMA-ers long before we walk through the door on our first day. Once a part of the HMA team, you begin to realize the impact reading has on the…
Video Isn’t Optional in 2014
Fair warning: I’m probably going to sound biased in this post. As HMA’s Video Designer, of course I’m going to see the immense value of online video in any marketing plan. But…
SMS Messaging Apps: Yet Another Global Tool
Technology is the result of solving a problem. New technologies are created to solve specific problems. For instance, people needed a way to share information quickly. Solution: The Internet. Problem: People want to have…
Life-Long Learning in the 21st Century
If you’re like me, you love to learn new things. I could have stayed in school my whole life, as my desire to learn didn’t end upon graduating. I still find myself…
What’s the Big Deal with WeChat?
WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong.
