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Using social to sell

Social media is one of the most monumental breakthroughs for digital advertising, but cracking the code to get results can be a frustrating experience. The truth is that for B2B, social media is one of the most used avenues for success: In 2015, a study from Google found that 89% of B2B researchers use the internet during their research process, but also that 46% of decision-makers in B2B markets are between ages 18 and 34 years old, which is one of the largest demographics for social media usage today. Read more

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Display vs. native ads: which should you use?

In the realm of online advertising, there are many options when it comes to displaying your message. For the purpose of this blog, we will discuss two main types of digital ads featured in the Google Display network.

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What clients like about billing…wait, what?

Is it that they love paying the bill? No, the billing process is about more than asking your client to pay money…  it’s a time to recap the work you’ve done so they see the effort you put into their project and how that work has helped them. It’s an opportunity to continue to build a good relationship with them.
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