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Tips on building relationships when you can’t meet face-to-face
We’ve adapted and adjusted, and still things don’t feel right in our business. Most of us are still asking, “How can we do it? How will we network?” and “How will we…
Are you a parts person, or a whole picture person?
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching…
Make your marketing data actionable
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and…
10 tips for the virtual workplace
For us, new ways of working equals new ways of engaging with customers, so we’ve been exploring the potential in virtual meetings. We’re all working like this now– we must do business…
Quarantine fatigue is real. What does this mean for B2B marketers?
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
Fears and readiness for reopening
Most B2B manufacturers in heavy industry never closed. They are essential. Still, shifts changed, offices adjusted and teams worked from home. Some protective measures were taken for people on the manufacturing floor…
