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Case Study: Our Marketo Experience
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it…
Grammar Matters: In Regard To vs. In Regards To
When it comes to the phrases “in regard to” and “in regards to,” the correct phrase is “in regard to” or “with regard to.”
Revisiting Our 2014 Marketing Predictions
At the beginning of the year, we made predictions for the future trends of marketing in 2014. In case you missed it, you can check them out our January 2014 newsletter here.…
Case Study: LinkedIn Ads vs. Google AdWords PPC
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords…
Real-Time Media Strategist Inspires Marketing Success
David Meerman Scott is a world-renowned, real-time media specialist and marketing strategist. While his career started out in print marketing, he eventually found his true calling in the digital marketing industry. His…
Power Tools: Sales Funnel and Marketo
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is…
