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The big, fat but in the digital age
globalHMA is a digital agency. We work with automated marketing systems, build websites and digitize everything. We are always connected with at least one, if not two, devices at a time. We…
The challenges of responsive design in Marketo
At globalHMA we use various tools to help develop and maintain a client’s brand and generate brand awareness. Tools like Google Analytics, Excel, Adobe Creative Suite, Buffer, Campaign Monitor and Marketo help…
The convergence of marketing and sales
What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015…
The 7 C’s in successful designers
To be a successful graphic designer it takes more than just learning the trade. Having the skills of a designer is merely the first step of many. I’ll go over seven characteristics…
Oktopost vs. Buffer – The Ultimate Social Media Management Platform
The driving force in social media is having the right management platform to get your content out there. Two popular management platforms in the B2B arena that are stirring up a popular debate are…
Case Study: Our Marketo Experience
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it…
