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Is content really king?
“Content is king.” 19 years ago, Bill Gates coined that phrase, and it remains true. How can a business determine the most effective content marketing practices to reach their goals?
Where do we go from here? Marketing an environmental phase-out
“With great power, comes great responsibility.” Yes, I’m a huge nerd. And, yes, this quote comes courtesy of Uncle Ben from the Spiderman comics. But, all too often in the business world,…
Eye-catching eds: A moving experience
Have you ever come across a portrait with eyes seeming to follow you? Or a photograph so mesmerizing it appears to be moving? If so, then it’s probably safe to say you were…
10 digital tools you aren’t using, but should be
Let’s face it. There are tons of digital tools for the web and social media just waiting for you to use. However, there are so many tools and new trends, it’s hard…
Leadership vs. management
I’ve read so many articles on leadership versus management. It seems to be an ongoing debate in any industry. With all that I’ve read and through my own experience, there is one…
The 411 on Google’s algorithm: What you need to know
What’s new – Google is constantly updating its search algorithm. So to say nothing is new wouldn’t be completely accurate. Nothing big is new just yet, though it is coming. Google has…
