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The gift of giving
This year, globalHMA is interrupting our individual birthday celebrations to spend time volunteering during our birthday month. We encourage each person to select a cause that matters to them, give back and share their…
Where do you start withmarketing automation?
If you work in the marketing world and you haven’t heard about or considered marketing automation, you’re missing out. While traditional marketing avenues are still viable, interactive and digital strategies have moved…
Influencer marketing Is transforming advertising as we know it
In today’s society, it’s interesting to see how much influencing power a young social media curator has compared to a high-profile celebrity. How can this be? Aside from traditional media, companies are…
Practicing mindfulness in the workplace
When you find yourself in a difficult situation in the workplace, how do you handle it? Do you lose your cool and jump into a shouting match? Do you storm out of…
Four steps to successful B2B landing pages
We all know that B2B advertising differs greatly from B2C advertising. The stakes are much higher when you’re selling a million dollar piece of industrial equipment than when you’re selling a $20…
Watch out: First impressions of the Apple Watch
The first time I heard about the Apple Watch, I will admit I was skeptical. It seemed silly to have a device on my wrist that does almost everything the iPhone in…
