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Google AdWords and Analytics: Better together
If you do not have your Google AdWords and Google Analytics accounts linked, you are missing out on significant insights. While both platforms are great by themselves, they work even better together.…
Working on the business instead of in it
Recently, I filled in at a tradeshow for a friend who could not go at the last minute. It’s the first time in about two years I have worked in my business consistently for…
Digital marketing terms from A to Z
As a group of twenty- and thirty-somethings, the majority of us at globalHMA have grown up immersed in technology in both our personal and professional lives. Though this has helped us easily…
#TechOnTap: Get amped for Google AMP
Instant mobile news publishing is quite the trend this year. Earlier this fall, we saw Facebook roll out their Instant Articles followed by Apple News. Both of these technologies have changed the…
Volunteering at Water Street Mission
This year, globalHMA is interrupting our individual birthday celebrations to spend time volunteering during our birthday month. We encourage each person to select a cause that matters to them, give back and share their…
The importance of static infographics in advertising
While print design is still a powerful medium, the ad industry is gravitating to interactive design. Interactive design has become a large part of today’s advertising world, especially as the list of…
