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Marketing media news
To better understand your client’s customers, go where they go
At globalHMA, our client’s customers are global – that includes all 7, okay probably 6, continents and the entire United States. Yes, even those long stretches through Nebraska and Wyoming that you…
Takeaways from the 2016 State of Manufacturing Tour
At globalHMA, we find that it’s important to live and breathe our clients’ industries. We subscribe to relevant publications, study their products and the products of their competitors and research the technologies…
How responsive typography impacts user experience
Just like a non-responsive website can ruin a user’s experience, so can bad typography. The number of digital devices is growing at an exponential rate, yet there are still many websites not using responsive web…
The new SEO: social media
Recently, there has been a change in online user search behavior. Using a search engine is still the most common method of searching for new information and products. But there are a…
6 tips for buying media in 2016
It’s that time of year for most of our customers: media research, scheduling and buying. Our clients buy media different ways: some through us, some buy it directly and some buy it…
When the spirit of the community lifts us up
This year, globalHMA is interrupting our individual birthday celebrations to spend time volunteering during our birthday month. We encourage each person to select a cause that matters to them, give back and share their…
