The future of augmented reality in 2019
2019 is an exciting year for mobile apps. With the explosion of powerful mobile devices, augmented reality apps are becoming a hot commodity. Last year, Apple released iOS 12 for their mobile device lineup and with it, ARKit 2 – a massive leap for augmented reality on iOS. Apple also
Direct contact campaigns and why every step matters
A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is the kind of campaign that allows you to use every tool in your toolbox and have a little
How marketing and sales tie together
Asking whether marketing or sales are more important is like asking which came first — the chicken or the egg? In the beginning of my career in marketing, the original Howard Miller regularly told his employees and clients, “Marketing generates interest and Sales sells.” (Add his German finality to your