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Tips on building relationships when you can’t meet face-to-face

July 10, 2020

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We’ve adapted and adjusted, and still things don’t feel right in our business. Most of us are still asking, “How can we do it?  How will we network?” and  “How will we learn anything new?” Under the practical questions, we’re asking the personal ones. “What will we do without the

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Are you a parts person, or a whole picture person?

June 18, 2020

Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching our goals. It might seem once the strategy is set, we can just look at the parts making

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Make your marketing data actionable

June 11, 2020

Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and responding to the consequences of systemic racism shaking our assumptions loose. But we still need to do our

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