writing-engaging-copy

Five steps to writing engaging and compelling copy

You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?

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Marketing campaign analytics and IP addresses

It’s important to measure the success or engagement of a marketing campaign using Google Analytics or a tool that allows you to capture analytics data. However, many don’t account for the traffic coming from within your and your partners’ websites. In this video, Jamie explains how blocking an IP address can provide more accurate insights.

What Is GDPR, and how can you protect your company?

What is this GDPR that we’re hearing about from the European Union (EU) and why, according to Mashable, has it been outranking Beyoncé searches on Google? GDPR stands for General Data Protection Regulation, and it’s the latest measure from the EU Parliament that was created to provide high levels of protection around EU consumers’ personal data.
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