Quarantine fatigue is real. What does this mean for B2B marketers?
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
Fears and readiness for reopening
Most B2B manufacturers in heavy industry never closed. They are essential. Still, shifts changed, offices adjusted and teams worked from home. Some protective measures were taken for people on the manufacturing floor in order to keep the daily work flowing. But whatever we think we’ve done to adjust, the approaching
Repurpose your marketing content
For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops, etc. since we can’t be on site or physically collaborate in person. That certainly doesn’t mean our content