Are you a parts person, or a whole picture person?
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching our goals. It might seem once the strategy is set, we can just look at the parts making
Make your marketing data actionable
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and responding to the consequences of systemic racism shaking our assumptions loose. But we still need to do our
10 tips for the virtual workplace
For us, new ways of working equals new ways of engaging with customers, so we’ve been exploring the potential in virtual meetings. We’re all working like this now– we must do business without all the features of meeting up with each other that helped us accomplish our work: it’s hard