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3 tips for a successful social media experience
Happy planning season everyone! Are you one of the late adopters and starting up social media for your company? Maybe you’re present on social media but not 100 percent sure you invested in the right…
Data bomb: what are the Chinese doing online?
With an explosion of technology adoption and investments, China’s global internet leadership continues. Why follow the Chinese? It all comes down to our approach to crafting a global integrated marketing strategy for…
Filling in the holes: analyzing the sales funnel
Most companies don’t have any problem filling their sales funnel. It’s easy to collect lead information through list appending, tradeshow meetings, mutual contacts or gated content. The challenge comes when you try…
Small budgets, big results: managing AdWords campaigns with a limited budget
People always say more is better, and, in some instances, they are right. Having a big budget to work with in AdWords gives you the freedom to bid on high search volume…
Extrapolating actionable data from digital campaigns
A key error in the fast-moving digital marketing process is the lack of time taken to derive usable, actionable data to improve your process and better target your audience. Even if you create reports,…
Marry your digital tools in an integrated marketing I do
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company…
