The value of keywords is quickly becoming evident. The companies who know and score their keywords are probably best to seal them in a vault with the rest of your corporate assets. Like most other things in the vault, the competition can research, rate and try to steal your keywords. In the ever-changing world of SEO (Search Engine Optimization), it would be a tireless job.
Most C-level executives don’t know what their keywords are, nor do they want to spend time finding out their value. But unless they task this job to their IT or marketing department or outside ad agency, they lose valuable traction in the on-line world of search engine rankings.
What are your keywords? Who do you trust to keep that research up-to-date?