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The changing dialogue between businesses and their audiences
Language is constantly changing. If not for language evolution, we would not be able to talk about modern and ever-changing concepts, media, and inventions. This constant change, however, affects the ways businesses…
6 dos and don’ts for using hashtags in marketing
Hashtags—short links lead by the pound sign (#)—may seem confusing and unnecessary to some users in social media, but hashtags have become an essential way in which we communicate online. On social…
Choosing WordPress for your website
There are many options available when it comes to building a website for your business. WordPress is among the most popular open source CMS platforms in the world. Here are a few…
Brand consistency – it’s a big deal
Every day we encounter different brands in different aspects of our lives. However, we often take them for granted, and the details behind their marketing efforts go unnoticed. Their imaging remains the…
Importance of the buyer’s journey in a fast-paced world
There’s no denying that our world moves at a fast-pace, a pace that seems to increase on a regular basis. This can make keeping up with current trends and client demands somewhat…
Facebook advertising as we know it
Convenience. Accuracy. Cost efficiency. Businesses are continuously embracing the newly learned benefits of using Facebook advertising. It has allowed companies to grow their brand and reach their target market in ways they…
