Why does audience layering matter in paid campaigns?
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s purposeful and with intent, and the companies who continually show up to give them the next bit of
The new season and new ways to connect
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child, I loved to hear about my grandfather’s trips to the big chocolate conventions with all the candy makers.
Dealing with that COVID cranky feeling
I am COVID cranky. Are you? The signs Being irritable with your spouse, yelling at the dog, hating all meals, especially hating having to still cook so many meals, feeling tired ALL THE TIME. Everything brings another layer of anxiety, from meeting people with no masks on at the grocery store