organic-vs-paid-social-media-blog

Organic vs. paid social media content

In today’s marketing world, it can be difficult to decide the content on which you should focus your efforts. The type of content – organic or paid – you use will depend on a number of factors (budget, scope, audience, etc.) However, understanding how organic and paid content function and what the benefits are of each can help you find the balance that is right for your business.
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community-relations-for-your-business

How community relations can benefit your company

You may have heard that building a strong relationship and close ties with residents and other businesses in your community can have a large impact on your business—a positive one. This is very true! Many companies look for ways that they can interact with local organizations and individuals to help support important efforts that will help benefit everyone involved and encourage others to support their cause.
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writing-engaging-copy

Five steps to writing engaging and compelling copy

You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?

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