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Long live keywords–why they still matter in digital marketing
The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign,…
‘Tis the season for media planning
Media planning is more than buying ad space–it’s a strategic and careful process that delivers measurable results. We’ve been doing it for our clients for over 40 years, and as the marketing…
Direct to inbox: Email marketing best practices
Email campaigns remain crucial for businesses to connect directly with their audiences in the ever-evolving digital marketing landscape. Crafting compelling emails involves creativity, data-driven insights, and – most importantly – providing your…
Updated SEO strategies: Part 2–blogs and social media
Outside of your main company website, blogs and social media are also powerful tools for communicating with your audience and for SEO. Not only do they provide greater online visibility, but they…
Staying up-to-date on Search Engine Optimization (SEO) strategies: Part 1
By now, you’re undoubtedly familiar with SEO and why it’s essential to your business, but as soon as you think you have Google all figured out, the algorithm changes. Some SEO strategies…
globalHMA is WBENC-Certified
Who is WBENC WBENC, the Women’s Business Enterprise National Council, is the largest certifier of women-owned businesses in the United States. As a non-profit organization, WBENC advocates for women entrepreneurs and helps…
