B2B Content Corner

Inspiration for the Uninspired

Culture, IdentityBy globalHMA January 31, 2012

Ever think that you’re too technical to be creative? You prefer math problems over illustrations and your greatest portrait consisted of 4 lines and a circle? Well you don’t need to restrict…

Top 7 On-Site SEO Features Often Missed

Digital Tools, SEO, Web Design & DevelopmentBy globalHMA January 13, 2012

There are some SEO practices that have become common when developing a new site (ability to edit title and meta tags, image alt properties, etc.) and there are others that can sometimes…

Assigning Global Social Media Hubs

Digital Tools, Global Business, Real-Time MediaBy Drew Dorgan December 16, 2011

In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients…

Another Paperback Bites the Dust

Culture, IdentityBy globalHMA December 13, 2011

Over the Thanksgiving holiday as many Americans fought Black Friday crowds, I sat quietly reflecting over the pile of books I accumulated. I cleared dusty bookshelves, cluttered nightstands and overflowing coffee tables.…

Managing Your PPC Campaign

Digital Tools, PPCBy Drew Dorgan November 29, 2011

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that…

Going Global with Search Marketing

Digital Tools, Global Business, SEOBy globalHMA November 23, 2011

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more…

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Inspiration for the Uninspired

Top 7 On-Site SEO Features Often Missed

Another Paperback Bites the Dust

Managing Your PPC Campaign

Going Global with Search Marketing

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