B2B Content Corner
Marketing media news
Media, Mentors & Friends
This past week, I taught the newest HMA-ers the fine art of media planning. My father taught me this skill many years ago, and I like to think I refined the HMA process…
Culture 2.0 – The Ritual of Search
Close your eyes (after reading this paragraph though – so you know what you’re doing!). Pretend you are about to open up your favorite search engine. Hover the mouse over the blank…
Thinking of Our Friend
My phone buzzed as I was getting ready to pull out of my driveway. I don’t know why, but I parked and looked as I somehow instinctively knew it was important. It…
Tired of Tech: Waiting for the Next Big Thing
It’s become a clearly evident representation of our culture when people start to become tired of current technology trends. According to a variety of sources and surveys many people are bored with current…
Finding Value in the Broken
It put up a merciless fight, but in the end my iPhone was never much of a match for an accident-prone klutz. While lamenting over my loss and trying to figure out…
The Anthropology of Search
As the HMA “newbie,” I can definitely say that the past four weeks have acted as a seamless continuation of the education I began two years ago as a full-time anthropology grad-student.…
