B2B Content Corner
Marketing media news
Boost Your Cultural Sensitivities and Improve Your Business Relationships
With the holiday season soon upon us, HMA is sending out our season’s greetings to friends and clients who live and work far and wide across the globe. As we consider where…
A B2B Sharing Economy
With the sharing economy success stories cranking out of Airbnb, Uber and Barclaycard Ring, it’s becoming easier to see the growing tide of collaborative change among businesses. Companies are no longer impeded by physical boundaries.…
What’s on Your Plate?
For some it’s a road trip, for others it’s a day at home with the promise of a mountain of leftovers. Here’s a sampling of what the HMA team looks forward to…
Bird Song and Branding
The next time you are out on a walk, find a quiet place where there is little traffic or human activity. Sit and listen. After only a few seconds you will most…
The Importance of Absent Data and Google’s (not provided)
“Sometimes it’s the data that isn’t there that points to the data that’s important.” That’s likely the best analytical advice I have ever gotten. It points out the possibility that a lack…
Seize the Moment with Real-Time Media
As a business owner, not only do you have a product or service to sell, you also have a story to tell. You need to know not only how to pique customer…
