B2B Content Corner
Marketing media news
Video Isn’t Optional in 2014
Fair warning: I’m probably going to sound biased in this post. As HMA’s Video Designer, of course I’m going to see the immense value of online video in any marketing plan. But…
SMS Messaging Apps: Yet Another Global Tool
Technology is the result of solving a problem. New technologies are created to solve specific problems. For instance, people needed a way to share information quickly. Solution: The Internet. Problem: People want to have…
Life-Long Learning in the 21st Century
If you’re like me, you love to learn new things. I could have stayed in school my whole life, as my desire to learn didn’t end upon graduating. I still find myself…
What’s the Big Deal with WeChat?
WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong.
LinkedIn Knows Content is King
Things are changing on LinkedIn. The professional social network is slowly revolutionizing itself into a social media channel with a professional attitude. LinkedIn is catching up with the times and becoming a…
The Science Behind the Sticky Note
On a typical day at HMA, you will find the following items on my desk: my laptop, a collection of pens, my notebook, and multiple sticky notes with a few words or…
