B2B Content Corner
Marketing media news
What’s the Big Deal with WeChat?
WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong.
LinkedIn Knows Content is King
Things are changing on LinkedIn. The professional social network is slowly revolutionizing itself into a social media channel with a professional attitude. LinkedIn is catching up with the times and becoming a…
The Science Behind the Sticky Note
On a typical day at HMA, you will find the following items on my desk: my laptop, a collection of pens, my notebook, and multiple sticky notes with a few words or…
5 Reasons to Cultivate Collaboration in the Work Place
Collaboration at HMA provides the scaffolding that not only spreads out the workload, but also paves the way for increased brainpower and greater creativity. A collaborative work environment allows us to learn…
Tradeshow Madness
March Madness is only a few days away. The build-up has begun, and everyone is crafting their brackets. We may watch and follow along with our favorite teams throughout the regular basketball…
Facebook: Social Networking or Increased Brand Exposure?
At HMA, we refer to social media as real-time media, because users are being reached through hundreds of messages from dozens of channels in real-time. From a personal standpoint, real-time media channels…
