B2B Content Corner
Marketing media news
Did you include thought leadership in your company’s 2015 strategy?
In 2014, the Internet became full. People could no longer get away with publishing meaningless articles to blogs and call themselves writers. As we become more and more entrenched in the digital…
What globalHMA is reading this month
A lot of the books we read at globalHMA relate to our tasks or projects at hand, our passions, our ideas and a healthy taste of fiction and entertaining reads. Working with a…
Twitter: The next big contender in social advertising
Is Twitter the next contender in the social advertising arena? Information from its first ever Analyst Day in November has us guessing. During Analyst Day, Twitter executives shared their ambitious goals and forward-looking…
globalHMA’s top most-read blog posts of 2014
If looking to the future and planning are critical when it comes to communication, reflection is even more important. Reflection is an extension of good listening skills and helps ensure you fully understand…
8 important predictions for marketers in 2015
I can’t help it. I am a sucker for these lists. I love to clip them and see how accurate people are throughout the year. Every year for the past 14 years,…
Looking forward with LinkedIn
Articles about the future of LinkedIn, next steps for LinkedIn and basically anything regarding the potential for LinkedIn have permeated social media and marketing news blogs and magazines since at least early 2013.…
