B2B Content Corner
Marketing media news
Where do you start withmarketing automation?
If you work in the marketing world and you haven’t heard about or considered marketing automation, you’re missing out. While traditional marketing avenues are still viable, interactive and digital strategies have moved…
Influencer marketing Is transforming advertising as we know it
In today’s society, it’s interesting to see how much influencing power a young social media curator has compared to a high-profile celebrity. How can this be? Aside from traditional media, companies are…
Practicing mindfulness in the workplace
When you find yourself in a difficult situation in the workplace, how do you handle it? Do you lose your cool and jump into a shouting match? Do you storm out of…
Four steps to successful B2B landing pages
We all know that B2B advertising differs greatly from B2C advertising. The stakes are much higher when you’re selling a million dollar piece of industrial equipment than when you’re selling a $20…
Watch out: First impressions of the Apple Watch
The first time I heard about the Apple Watch, I will admit I was skeptical. It seemed silly to have a device on my wrist that does almost everything the iPhone in…
Top 10 best practices for plain-text emails
Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important…
