B2B Content Corner
Marketing media news
A case for bringing social media strategy to agencies
What is the focus of your company’s marketing department? Branding, telling a story, getting the company name in the minds of the target market, right? Right. What is the focus of your…
Leads, leads, leads: Building a marketing automation strategy
Question: Do you pay for marketing automation every month but only use it for sending emails? Marketers offer a variety of ways to capture and convert your leads, and marketing automation is…
How to manage an effective social media team
Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to…
This designer uses Google Web Designer. Do you?
User experience plays a big role in how we design digital ads at globalHMA. For example, the way an online web banner is displayed and designed can play a large part in…
Marketing automation sucks
Marketing automation sucks. It sucks for you. It sucks for me. It sucks for everyone. It sucks the leads right from the top of the sales funnel to the very bottom. It…
5 common marketing automation misconceptions
If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.…
