B2B Content Corner
Marketing media news
Finding time for marketing automation
Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments…
User experience isn’t just for apps
While the terms user interface (UI) and user experience (UX) are often blurred together, they are two very different parts of the development of a product. User interface involves the design and interactions…
Leads, leads, leads: Working through the sales funnel
Oh, the sales funnel! Is there any tool in the world of marketing that has been around longer than this dinosaur? Maybe dinosaur isn’t the right word. Technically, it hasn’t become extinct;…
A case for bringing social media strategy to agencies
What is the focus of your company’s marketing department? Branding, telling a story, getting the company name in the minds of the target market, right? Right. What is the focus of your…
Leads, leads, leads: Building a marketing automation strategy
Question: Do you pay for marketing automation every month but only use it for sending emails? Marketers offer a variety of ways to capture and convert your leads, and marketing automation is…
How to manage an effective social media team
Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to…
